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04
The Mental Winner
Who comes to mind when a household decides to order out — the brands that own the order-out moment across all 59 dishes (Q7B).
Top-of-mind brands across all 59 dishes
Q7B · share of brand mentions · Σ = cumulative share
Share of mentions Cumulative share
01
HungerStation14.7%
02
KeeTa8.7%
03
Al Romansiah5.8%
04
Albaik5.1%
05
Jahez5.1%
06
Pizza Hut4.2%
07
McDonald's2.6%
08
Shawarmer2.6%
09
Domino's Pizza2.5%
10
Local Restaurant/ Buffet2.2%
11
Shawarma House1.9%
12
Mrsool1.8%
13
Al Tazaj1.8%
14
Ninja1.8%
15
Maestro Pizza1.7%
15%23%29%34%39%44%46%49%51%54%55%57%59%61%63%
0%25%50%75%100%
Top 5 brands capture 39% of all mentions — the rest split across a long tail.